Success Speaks for Itself
Scroll through some of the following case studies to see how we translate emotionally connective brand promises into communications that help influence attitudes and perceptions, and build brands that help winning companies win even more.
CASE HISTORY: Entenmann's Coffee
Mmm, it doesn't get much better than waking up to the sweet scent of a scrumptious Entenmann's Cinnamon Crumble Cake in the morning...so imagine the excitement we had when we were chosen to represent the newly-licensed flavored coffee line, through The joester Loria Group licensing agency.
FPR developed an outreach campaign aimed at raising awareness of the new products, targeted to moms, dads, coffee gurus and foodies all across the nation...and succeeding in doing so by garnering more than 20 million impressions in just three months!
CASE HISTORY: Growums Garden Kits 
Vegetables always taste better when you grow them yourself…more so if your kids are the ones planting the seeds. With America’s childhood obesity concerns, FPR coordinated a strategic publicity campaign to launch the family-founded Growums company as a leading advocate for children’s health.
Through long established relationships with key opinion leaders in the children’s products category, FPR was able to secure placement for the product on nationally syndicated television with special presentations on The View and ABC News. As a result of the campaign, we harvested more than 50 million impressions which helped bring the company new retail partners including one of the largest home goods retailer.
CASE HISTORY: Gund 30th Anniversáry Snuffles 
People remember when they get their first Gund. While representing one of the most reputable names in plush toys, FPR was charged with securing press coverage for a special edition of Gund's iconic teddy bear, Snuffles, in a year-round media campaign. The one-of-a-kind 30th Anniversary Snuffles made quite a commotion during the 2010 Toy Fair and stood out among the toy landscape with its white Alpaca fur, Tahitian pearl eyes and 9-carat diamond encrusted necklace, that totaled to a valued of $10,000.
Through our Snuffles' 30th Anniversary campaign for GUND, we generated more than 105 million impressions and secured placements in ABC News, BBC, Chicago Tribune, CW Los Angeles, Il Angeles Times, Reuters, Washington Post and USA Today Weekend among countless other placements.
CASE HISTORY: Jeep Consumer Products
For nearly a decade, FPR represented one of most reputable and iconic names in the automotive industry,successfully establishing jeep as a lifestyle brand in conjunction with The joester Loria Group licensing agency.
In addition to the integrated news bureau campaign to traditional media, social media and key opinion leaders, FPR went above and beyond to support the jeep brand, encompassing a variety of PR initiatives for all categories in support of trade shows to celebrity seeding.
The dedicated year-round jeep PR campaign resulted in 200+ million media impressions annually, raising consumer awareness of the entire line of jeep Consumer Products including Apparel, Footwear & Fashion, juvenile Products, Travel & Outdoor Gear, and Toys & Interactive. Over the years, FPR was proud to be part of the award-winning campaign that earned three LIMA honors for Best Corporate License of The Year.
CASE HISTORY: Mix Pups 
Move over Rover, there's a new pup in town! When Jazwares debuted Mix Pupsï", a new line of poseable, collectible, pocket-sized puppies, FPR jumped on-board and executed a comprehensive launch and holiday campaign. Through the coordination of mom parties, twitter parties, social media engagements, and holiday gift guides, we were able to infiltrate the target demographic and secure an abundance of placements with bloggers and high-profile media outlets.
A prominent feature story and image on the cover of USA Today's Money section resulted in an enormous buzz for the brand heading into the Dallas Toy Preview Show. In total, FPR efforts' generated more than 115 million impressions throughout the campaign including appearances on two national shows with The CBS Early Show and Live! With Regis and Kelly.
CASE HISTORY: Pinkalicious Consumer Products
On the heels of the publishing success of having over 5 million copies sold and spending 35 weeks on the New York Times Best Seller list, FPR was charged with garnering publicity for the new line of Pinkalicious licensed consumer products through The joester Loria Group, extending the HarperCollins brand off the pages into the lives of children with toys, dolls, dress-up, activities, apparel, bicycles and ride-ons.
FPR created an immediate buzz through an aggressive holiday outreach blitz that resulted in more than 36 million Pinktastic impressions with outlets such as CBSNews.com, Newsday, Babble.com, NBC & FOX Philadelphia, an interview with author Victoria Kann on NY1 News and dozens of Mommy Blogs and Holiday Gift Guides.
To learn more about Freeman PR
email Bruce Maguire or
call: 973-470-0400
