What differentiates us from typical event marketing agencies is our ability to integrate media outreach into an event. Whether it be a press conference, trade show, launch event or national mobile tour, our strength is being responsible from start to finish, including brainstorming, budgeting, executing and reporting.
When we are looking to launch a product, brand or company, often Press Conferences are a great solution. Not only do they provide us with great "face-time" with media, they also give us the opportunity to create an image for the company, offering executive interviews, product trials and a chance to talk one-on-one with media about key industry trends, opportunities and most importantly, why our product or company is better than the competition.
Trade Shows provide a great way to get our word out. Whether it is a big launch event, a private media showcase or even something as simple as creating and distributing a proper press kit to media, Southard Freeman can do it all. Our senior staff attend these events each and every year, looking to stay ahead of the game as the media world continues to evolve. We understand industry trade shows can often make or break a year, and we do everything we can to support our clients goals and objectives to achieve maximum ROI each and every time.
Launch events mean different things to different people. To us, what is important are clearly defined strategies, goals and objectives from the very beginning. Once those are set, we are able to take over. As a full-service agency, we work with our clients to create budgets, secure venues, hire staff, manage events, invite media (pre-promoting and post), track results and analyze reports.
As we pride ourselves on working with clients for the long term, we like to review the reports with clients, making sure our goals were met and the campaign is successful. Please note, our work does not stop there, as often the follow up outreach is just as important as the pre-promoting to media. Above are just a few examples of recent launch events.