Over the years, we have executed some of the most successful campaigns of all times. Here are just a few of them.
We introduced the world to Tickle Me Elmo and created a cultural phenomenon that still stands as one of the iconic achievements in the history of the toy industry. The excitement we helped to generate had consumers lining up outside stores, celebrities calling in favors, Cartier offering up a million dollar necklace with the purchase of a Tickle Me Elmo and the kind of exposure money can’t buy. In fact, we were so successful that the advertising campaign was pulled because supply could no longer meet demand. For more than 20 years now, Tickle Me Elmo is still one of the standards against which all other successful toy campaigns are measured.
For nearly a decade, we represented one of most reputable and iconic names in the automotive industry, successfully establishing Jeep as a lifestyle brand. This encompassed a variety of PR initiatives that resulted in 200+ million media impressions annually. We were also proud to be part of the award-winning campaign that earned numerous LIMA honors for Best Corporate License of The Year.
We helped successfully celebrate the 50th birthday of this iconic brand with an interactive and historic National Mobile Retail Tour that kicked off on the Today Show prior to retail visits and local PR. In addition, the Agency suggested a corresponding 50th birthday product line for collectors and kids celebrating the birthday that rounded out the hugely successful program.
The Agency was instrumental in transforming the Licensing Expo from its roots at New York City's Hilton Hotel featuring 150 exhibitors and 3,000 attendees into the single-most important venue for licensing at the Jacob K. Javits Center. Through our efforts in media and exhibitor relations, we drove attention to the show and it began drawing more than 500 exhibitors from every category of the international licensing community including major motion picture studios and Fortune 500 companies, corporate brands, sports, fashion, arts and not-for-profit segments. Attendance soared to more than 25,000 attendees from around the globe and the show became the "place to be" to make the deals that drive the multi-billion dollar business of licensing.